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How much does it cost to TALK with your retailer? Following feedback from a customer during the winter of 2020, ICEGRIPPER turned it's attention to this point...
Our customer Patricia, in Scotland, called us for advice on a particular product. As usual we spoke with Patricia at length, providing all the information she needed to make her purchase and she was delighted with the service she experienced.
A couple of weeks later she mailed us with a copy of her telephone bill showing the breakdown and her call to us cost her over £4.
ICEGRIPPER has always prided itself on being able to provide a contact number on every page and encouraging and welcoming customer calls, so it was a bit of a shock that customers were being charged so much to call us on our 0844 number.
The charges to these types of numbers had gradually increased since we contracted ours and we had not kept track of it. Something had to be done, so we talked with a number of non geographic number suppliers.
Why it is necessary to have a non geographic number in the first place?
The answer is that using a standard geographic number would be prohibitive and misleading to our customers. Although we are based in East London, we have developed the systems and expertise to quickly ship our products anywhere in the UK and in fact across the whole EU (despite the problems caused by Brexit !). Therefore a non geographic number is more consistent with the service we provide. Additionally, Google and other online search and listing companies draw conclusions about your company from information like telephone numbers. Providing a normal geographic number might result in misleading listing and categorisation.
Following conversations with a number of companies we contracted an 0333 number and you will now see it on our website.
As part of the 'research' we found out quite a lot about non geographic numbers, but also realised a lot of customers might not realise there is a big difference when calling (for example) an 0844 or an 0333 number.
In addition to the points above, here's why we chose this type of number and typical costs that a customer will incur when calling us:
What experiences have you had calling non geographic numbers? We would be pleased to hear your stories and relay them through our blog.
Walk, work, run and play on winter ice and snow with ICEGRIPPER.