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Whether you call them ice cleats, shoe chains, ice spikes or an icegripper, ‘personal traction devices’ are rapidly gaining popularity as a ‘must have’ piece of winter equipment. Most people would be forgiven for assuming these devices are a recent invention, but research reveals this humble product has a long and interesting history...

Ukraine has a temperate continental climate with cold, snowy winters and warm summers. In Kiev, the Capital, on average snow falls for 51 days with typical winter temperatures in December, January and February rarely exceeding -1C, with an average low-temperature of -5.8°C

So you'd think they would be pretty well sorted for winter traction products? That doesn't appear to be the case, though. Here's Karl's ICEGRIPPER CUSTOMER STORY

Ice Slips and Falls...Be honest! When we see someone slipping on ice or snow most of us initially have a laugh - it's a bit like seeing a clown slipping on a banana skin at the circus, flailing arms, funny faces...that is until the full reality hits home - often breaks, fractures, hospitalisation and incapacity...

Parents walking their kids to school, office workers heading to their workplace and older citizens looking for a safe way to get to the shops. These are a few of the customers that we expected would use ICEGRIPPER's products. Being based in the UK, we also imagined that most of our trade would be “at home” and in the winter.
But you never can tell where a business will take you – and ours has gone worldwide and to many unexpected customers...

The appeal of Antarctica is easy to see...Frozen beaches, a superb monochromatic landscape, fabulous wildlife and miles of no-one else makes for a hugely attractive destination...